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How to sell yourself on the job market

In today’s job market it is no longer enough to have the skills, experience and education in order to get a job. In short you need to learn how to market yourself efficiently if you want to be successful in your job hunt. Here are a few tips which will help you sell yourself and increase your chances of getting a good job.

Prepare a concise self-marketing statement

Write down a short presentation of your education, skills and experience. You should be able to deliver this presentation in a minute or two, and it should highlight your major achievements. The purpose of this presentation is to capture the employers’ attention. You can use it when applying for a job via email, when having a preliminary phone interview or when networking at a job fair.

Research the employer before the interview

If you want to be successful in your job quest, you have to be prepared. What I mean is that you need to research the employer and gather all the info you can find for this company. Having knowledge about the company, will give you the opportunity to pitch yourself better and explain how you can help them to achieve their objectives.

Follow-up after the interview

Immediately after the interview follow-up with an email thanking the interviewer for his time and the interest shown in you. Mention casually that you’ll be contacting them in a few days, the check if the have made a hiring decision for this position.

Be persistent

Not everybody finds a job on his first interview. Don’t get discouraged if you have had a couple of interviews and you don’t have a job offer yet. Be persistent and never give up. Some employers might offer you a job several weeks after the interview, so be patient.


Networking can be invaluable in your job search. Go to job fairs, attend business meetings, talk to friends and colleagues, meet with recruiters and soon you’ll be employed again :).

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